Mobile Strategies as Drivers for Business Innovation

Mobile services have become part of our everyday life and drive innovative services and industry trends. Still, creating mobile services and business models or extending existing services to the mobile space is an area in its infancy. The lack of meaningful market data and internal capabilities make it difficult for companies to unleash their mobile potential. Jointly we will discuss challenges and success factors when it comes to mobile services and strategies.

Session Host:

Dr. Alexander Koeppen-Dlugosch
(Pocketweb GmbH)

More info about our host on LinkedIN

 

On Friday, the 2nd of November 2012, Alexander Koeppen-Dlugosch hosted a workshop on the success factors of mobile applications. When do mobile ideas become more than “just another app”? In which cases turn mobile strategies out as “real business” that creates serious money (an inventor can live from)? The audience of 37 students, scientists, entrepreneurs, and consultants,  was surprised to hear how few mobile ideas make it to the market. And they were surprised to hear what effort it takes to make an idea become a strategy and a strategy become a product. The most exciting moment of the workshop? When the particpants shaped their own strategies for mobile services… and challenged the other participants to play “devil’s advocate”.

Thank you very much Alexander for deep insights and a thrilling event!

Virtualizing the book industry

This week, on Wednesday (June 8, 2011), Dr. Jörg Dörnemann from epubli will share   stories how a lean web start-up aims at disrupting the book industry.  We kindly invite you to the Berlin School of Economics and Law and join us for this upcoming event of the  Consulting Forum.

The event is open to public and students from all faculties.

For more info please refer to the event’s page.

Project mission possible

In this week’s lecture we spoke about envisioning, scoping and contracting. For most people, these are possibly the most trickiest things in project management. In any case, they are extremely hard to explain to students who typically lack business experience (and thus sufficient practical examples). Therefore, in order to avoid talking about abstract stuff, I was searching for common ground and found this video: any project should start with such a clear assigment!


You can download the presentation here.